A podcast at the intersection of humans, brain science, and technology. Your hosts Guthrie and Dr. Susan Weinschenk explore how behavioral and brain science affects our technologies and how technologies affect our brains.

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Feel free to listen to all of our podcasts here:

Conferences We Have Been To

Alfonso de la Nuez Visits The Show

Steve Fleming-Prot Visits The Show

Helle Martens Visits The Show

Lou Rosenfeld Visits The Show

Janus Boye Visits The Show

Roger Dooley Visits The Show


News Of The Week And Defensive Design

Quick Takes On The EA Behavioral Psychology "Scandal"

Flashbulb Memories, They Stick With You

What Are Mental Models?

Qooobo The Headless Cat Comes To Our Dreams (Nightmares)

Mona Patel Visits the Podcast (aka the Skunkcast)

Forms (And Apple)


Heuristics Breakdown

Personas, What Are They?

Demian Borba From Adobe XD Visits The Podcast

The ROI of UX


The Future of Retail

Spencer Gerrol Visits The Podcast
Spencer Gerrol talks EEG.

A Framework For Behavioral Science Ethics
We talk about a methodology to create a framework to determine ethical lines for Behavioral Science.

Different UX Methodologies
We explore the wild world of UX Methodologies.

What's wrong with gamification?

We Talk About The Habit Summit
Cool things we saw at the Habit Summit.

James Chudley Joins The Podcast
James Chudley joins the podcast.

User Testing
All About User Testing.

Memories... all aloonneee in the moooonlighttt...

Save Time By Rating Your Projects A- or A+
We explain our brilliant idea to save time and money!

What Is Behavioral Science?
Why is it cool?

Automation is Cool and Scary
We are talking about automation today.

Blay Whitby Visits The Show
Blay is an expert on the ethics of technology.

Progressive Disclosure and Clickbait
We're talking about what Progressive Disclosure is. Guthrie gets confused, but then figures out the difference between it and clickbait.

Have you checked out Facebook Live?

The Buying Brain
Why we buy!

We talk about smartphones.

The Science of Listening
What does it mean to listen?

Schooling and Education Part 2
Part 2 of our ongoing series on education.

Technology Curves
What are technology curves? We'll tell you!

We Welcome Patricia Moore To Human Tech
We have a great conversation with Patricia Moore.

High School
What type of schooling works best?

We Welcome Abby Covert To Human Tech
We welcome Abby Covert to Human Tech.

We Welcome Tim Wilson To Human Tech
We welcome Tim Wilson to Human Tech.

The Behavioral Science of Elections
We're talking the science of politics.

The Science of Vacations
Why do we like vacations?

A Wonderful Podcast With Nathalie Nahai
A fun hour of ethics and persuasion with Nathalie Nahai.

Technology For People Who Are Aging
We brought a lot research about the elderly to the show today.

Man, reading is weird.

Brexit and what this means for tech and globalization.

Hack Your Brain Part 2
Brain Hacks Part 2, but we kinda got a little sidetracked.

Hack Your Brain Part 1
We talk about some general tips about how to hack your brain, and what it means.

The Science of Decision Making
Why do we make the decisions that we do?

Hysterical Historical Revue of Human Computer Interaction
Susan takes us deep on the history of the field and the early days of computers.

The Need To Belong
We talk about the huge effect the Need To Belong has on humans.

We explore the wonders of Oxytocin; the bonding chemical!

Nir Eyal Visits The Show
Nir Eyal visits the show and we talk about persuasion.

Stockholm Sweden
We talk about our fun times in Sweden at Business To Buttons 2016.

Driverless Cars
We were busy in Stockholm, so here's an older show on driverless cars.

Paul Zak Visits The Show
We sit down with the famous and wonderful Paul Zak to talk Human Tech.

The Transience of Snapchat
Question: Is transience the next hot thing?

All About Stories
We talk about stories and why they are so awesome.

Internet of Things! First Episode!
We talk about the Internet of Things, the future, and welcome everyone to the Human Tech.

Contact Us:

The Team W
625 N. 4th Ave.
Edgar, WI 54426
Phone: (847) 909-5946
Email: info@theteamw.com


This site was created by Guthrie Weinschenk. Design and content help provided by Susan Weinschenk. Base template design provided by Bootstrap.

Please see our humans.txt file, and visit humanstxt.org for more information.

© The Team W, Inc. 2015